Event2018 When recycling took a turn south, we were looking for ways to keep the message positive and remind people that reduction and reuse are always preferable to recycling. I had an idea to have industry experts answer questions from the audience while Salem’s Famous …
I created a modern Master Recycler logo, calling card, and rack cards to freshen up the marketing materials. We wanted to attract business employees, so I kept the look professional and polished. Skills Design, Photography, CopywritingCamera Lumix DMC-G6Software Photoshop, InDesign
Event Design 2017-2018 Working with an existing logo and stagged photos, I was tasked with creating a poster, printed assets and social media content of a new bike event for Salem. I used bright, bold colors and graphics to capture attention and created social media …
Social Media Campaign 2018-2019 After the major recycling changes, I created this online challenge to encourage residents to choose reusable items rather than single-use. The challenge highlighted items that are no longer recyclable in the mixed recycling curbside cart. This also helped us drive traffic …
Annual Tabloid Environmental Services sends out an 8-page tabloid to 130,000 households in Marion County. This is the one time a year when we are able to communicate with every resident in the county. In 2014 I worked with a graphic designer to produce the …
One of my favorite things to do is to sketch on location. I am part of Salem Sketchers, a group that sketches together each month and help coordinate locations. I like sketching with pen, ink, colored pencils, watercolor and gouache (opaque watercolor). Skills Observation, Sketching
Logo Design2016 The Green Awards honors businesses and individuals that care about waste reduction and sustainability. I created a simple logo that was used in advertisements, awards, and printed assets. I also designed a large sign that was fabricated locally and was a centerpiece for …
Public Service Campaign2016 I created this campaign to encourage folks to ditch disposables and bring their reuse cups. I created a stop motion PSA to play on Comcast and also included print ads in local papers. I also worked with a Spanish-speaking co-worker to have …
Video Tutorials 2016 To promote reuse during the holidays, I created a series of 12 videos through ideation, production to promotion. The videos earned 9.3K views and were promoted through the Marion County Environmental Service’s facebook account. Skills Photography, Video Editing, MarketingCamera Lumix DMC-G6Software Premiere …
Branding & Marketing 2019 Listening is key when working in marketing. The program manager of EarthWISE wanted to engage new businesses and offer new services while staying true to the roots of the program. Starting with a new logo, I choose the color pallet and …
Branding Campaign 2015 Marion County knows that 20% of their garbage consists of wasted food, so they wanted to create a food waste reduction campaign that appealed to residents and encouraged action. I started with food images and created knobby knees and silly arms to …
[vc_row][vc_column width=”1/2″][vc_column_text]After exploring New York City, I wanted to capture the loud, busy streets, glitzy lights, and hustle bustle of the city at night. I used oil paint to recreate the grit and excitement of the city and sealed it with a gloss varnish. [/vc_column_text][/vc_column][vc_column …
