Consumption 2019 Looking for new ways to spread the message of waste reduction, I applied to have a solo art show at the Salem Art Association. The theme was Consumption. I created zines (self published magazine) to guide the viewer through the exhibit. I also …
Recycling is an easy sell. Waste reduction marketing is much more challenge. So I decided to channel the maker movement energy and put it to work for us in Marion County. Using hand painted posters I promoted waste reduction and consumption alternatives. I taught classes …
2016 As the saying goes, there are no small parts, only small actors (ba dum tss). And these tiny actors were simply fabulous taking direction and worked for free! Sometimes budgets don’t allow for actors, sets, and a camera crew and that’s when a pinch …
Recycling Videos2018-2019 It was a goal for Marion County to beef up our social media presence. Videos are engaging way to connect with the audience and deliver information that answers questions and makes lives easier. These simple in house videos earned over 73K organic views …
While my co-worker is busy coordinating the event that draws thousands of people, I’m there to help lend marketing support. I created a logo, posters, videos, ads, handouts, booth design, and take event photos. Skills Photography, Video Editing, Design, Copywriting, Printing, MarketingCamera Lumix DMC-G6Software Photoshop, …
Campaign2018 Marion County wants to offer businesses and residents as many alternatives to toxic household chemicals as possible. This Green Cleaners campaign informs residents and business about alternative recipes through the online recipe handout, ads, webpage, and video tutorials. Skills Photography, Video Editing, Design, Copywriting, …
Recycling Videos 2018 For while I didn’t have access to my trusty Adobe Creative Suite software at work. While it was a very frustrating situation, I rose to the challenge. I uncapped my Mr. Sketch markers, took a couple of sniffs off that sweet-smelling cherry …
Public Service Campaign2016 I created this campaign to encourage folks to ditch disposables and bring their reuse cups. I created a stop motion PSA to play on Comcast and also included print ads in local papers. I also worked with a Spanish-speaking co-worker to have …
Video Tutorials 2016 To promote reuse during the holidays, I created a series of 12 videos through ideation, production to promotion. The videos earned 9.3K views and were promoted through the Marion County Environmental Service’s facebook account. Skills Photography, Video Editing, MarketingCamera Lumix DMC-G6Software Premiere …
Branding & Marketing 2019 Listening is key when working in marketing. The program manager of EarthWISE wanted to engage new businesses and offer new services while staying true to the roots of the program. Starting with a new logo, I choose the color pallet and …
Branding Campaign 2015 Marion County knows that 20% of their garbage consists of wasted food, so they wanted to create a food waste reduction campaign that appealed to residents and encouraged action. I started with food images and created knobby knees and silly arms to …
