Save the Food

Marion County knows that 20% of their garbage consists of wasted food, so they wanted to create a food waste reduction campaign that appealed to residents and encouraged action. I started with food images and created knobby knees and silly arms to make the characters feel playful. I also enlisted my husband to brainstorm food puns that would get attention. The food squad was born, and took on a life of their own. I added the passive aggressive characters in newspaper and magazine ads. With the help of volunteers, I painted the characters and quotes onto a bus stop which was visible to more than 30,795 vehicles daily from August 2015 to February 2016. Other elements that I created were webpages, larger than life cut outs of characters for photo opportunities, stickers, display banners, and an info graphic.

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